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From time-to-time even the best change leaders can use tips and tricks to help you and your team to think differently about workplace change. The Change+ Blog is designed to provide insights to spark ideas that can mean the difference between leading change or just slogging through.

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•  Leadership Development  •  AI Strategy  •  Executive Coaching  •  Talent Solutions  •  Culture Transformation
•  Leadership Development  •  AI Strategy  •  Executive Coaching  •  Talent Solutions  •  Culture Transformation
•  Leadership Development  •  AI Strategy  •  Executive Coaching  •  Talent Solutions  •  Culture Transformation
•  Leadership Development  •  AI Strategy  •  Executive Coaching  •  Talent Solutions  •  Culture Transformation
Selling Change: How Successful Leaders Use Impact, Influence, and Consistency to Transform Their Organizations
The BOOK

Selling Change: How Successful Leaders Use Impact, Influence, and Consistency to Transform Their Organizations

By Robert E. Smith, PhD
LATEST ARTICLES

Change+ Blog

Thought Leadership to Lead and Manage Change
When Operating Models Change, Culture Must Change With Them

When Operating Models Change, Culture Must Change With Them

May 15, 2026
Robert E. Smith
Social‑sector organizations are no strangers to change, but some moments require a deeper kind of transformation — one that goes beyond structure and process and reaches into mindset, behavior, and culture. One of our recent clients found themselves at exactly…
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7 Traits That Separate Leaders From Managers

7 Traits That Separate Leaders From Managers

Most executives were, at previous stages of their careers, managers. Unfortunately, despite raises in pay and responsibility, many executives continue to behave and performance like managers rather than C-level executives. A manager who can’t shake loose from bygone responsibilities and…
May 14, 2026
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What is Organizational Change Management Software and Do You Need It?

What is Organizational Change Management Software and Do You Need It?

Organizational change management (OCM) software ensures your team's commitment and change capacity remain at optimal levels. But what features should you look for when choosing the best software for your business? Managing organizational change is difficult even in the best…
May 14, 2026
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Lessons Learned from a Tech Firm's Tech Implementation

Lessons Learned from a Tech Firm’s Tech Implementation

San Francisco-based Square is a financial and merchant services aggregator probably best known for its 'Square Reader' that allows users to accept credit card payments on their mobile phone and its other 'little-known' App--CashApp. Despite its status as a Silicon…
May 14, 2026
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“Relentlessly Automating”: A Case Study on Decisions about At-Risk Jobs

“Relentlessly Automating”: A Case Study on Decisions about At-Risk Jobs

Recently, PepsiCo announced plans to lay off a sizable (but as-yet-unknown) number of employees as part of a plan that involves, “relentlessly automating and merging the best of our optimized business models” in the words of CEO Ramon Laguarta. This was…
May 14, 2026
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Change Management Approach to Achieve Healthcare IT Adoption

Change Management Approach to Achieve Healthcare IT Adoption

Reform-driven “disruptions” or changes continue to impact healthcare’s transparency and cost-control efforts. Both transparency and cost-control efforts support IT spending, smarter analytics, and expansion of products and service lines beyond traditional partnership models. Both are also a catalyst for consolidation…
May 14, 2026
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Change Management, Meet Change Analytics

Change Management, Meet Change Analytics

Article Highlights While the field of Human Resources (HR) has made great strides in recent decades, Change Management as a profession has never truly been data-driven because so many change-related topics have involved behavioral and attitudinal factors that are difficult…
May 14, 2026
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How to Improve Organizational Change Leadership - 3 Steps to Success

How to Improve Organizational Change Leadership – 3 Steps to Success

Leaders often lament the fact that change resistance keeps their organizations stuck in the past slowing down much-needed changes. This is true despite the fact that research firm, Gartner shows that 73% of organizations expect more change initiatives over the next few…
May 14, 2026
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What the Transition to ‘Open Offices’ Reveals about People’s Reactions to Change

What the Transition to ‘Open Offices’ Reveals about People’s Reactions to Change

I was reading a great article on people’s reactions to open office plans. It caught my attention because I know several people who are experiencing this shift first-hand and they don’t like it at all. Of course, this also got me…
May 14, 2026
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Hiring Change Management Consultants vs. D-I-Y Organizational Change

Hiring Change Management Consultants vs. D-I-Y Organizational Change

The conversation about organizational change management has begun to shift—it’s no longer a “fad” but an ongoing movement that organizations large and small are adopting. This has led CEOs and Human Resource leaders to question whether to look externally to…
May 14, 2026
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3 Annoying (but common) Reasons People Resist Change

3 Annoying (but common) Reasons People Resist Change

One of the things change agents try to avoid like the plague are change failures. Not only are failed change initiatives bad for the organization you might be working in or consulting for, its simply not great reputation-wise to have…
May 14, 2026
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The Change [Middle] Manager's Dilemma

The Change [Middle] Manager’s Dilemma

I used to be a lot like you. When I was working as a full-time change management consultant for the world’s largest management consulting firm, I was the quintessential middle manager. By day, I was providing expert consulting advice to global…
May 14, 2026
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Challenger vs Defender Leadership Roles when Leading Organizational Change

Challenger vs Defender Leadership Roles when Leading Organizational Change

Successful transformational change often begins (and ends) with effective change leadership. Organizations that select the right person or team to lead their change efforts will reap the rewards in terms of higher levels of change commitment and less employee resistance. Knowing whether…
May 14, 2026
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THE BOOK
Selling-Change-book-by-Robert-E.-Smith.webp

Selling Change

How Successful Leaders Use Impact, Influence, and Consistency to Transform Their Organizations
By Robert E. Smith, PhD, Founder, The Change Shop™
Ask any sales person and they will agree the only metric of success that really counts in sales is the purchase decision—the point when the customer, after weighing the options decides to commit to buying your product or service. By comparison, no such metric has really ever existed when it comes to gaining buy- in and commitment to organizational change in the workplace. The science of getting people to commit to change at work has been obscured by flowery language and murky measurements—that is until now.
Selling Change explains the science behind what makes workers "want to" commit to change and transformation at work. Building on decades of academic research and professional experience consulting and leading some of the world's largest and most complex organizational transformations, the book explores the author's original research into how highly engaged change commitment leads to higher performance in iconic companies from Build-A-Bear and NYU Langone Medical to Chipotle.
It also introduces a simple, highly predictive, change commitment tool— the 2IsC™ Model (Impact, Influence, and Consistency)—that enables you to measure the strength of your team's change commitment and resistance levels and track improvements over time. Whether you're leading a small team, a school, a federal agency, or a Global Fortune 500 company, Selling Change provides a clear, scientifically-proven, and repeatable approach to successfully launching and leading transformational workplace change.

About The Author

Robert E. Smith, PhD, is the founder and CEO of the change management platform
The Change Shop™.
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What People Are Saying...

Robert's book is timely and relevant. He takes us on a journey through real-life change in organizations. And he is able to blend theory and research to provide a practical application. The 2IsC™ change path is simple to apply. In the midst of an acquisition, I was able to take tools from this book and apply them real-time. Robert is able to address individual change within the context of organizational change. Previous models of change focus on individual change or organization change, leaving professionals to bridge the gap. The 2IsC™ Model addresses the gap and makes it possible to improve change outcomes
— Gretchen Thompson, Principle Human Resource Project Manager, C.H. Robinson
Available at
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About The Author

Robert E. Smith, PhD, is the founder and CEO of the change management platform
The Change Shop™.
Robert has over 15 years of experience designing and leading organizational change and transformation initiatives at a range of organizations including Fortune 500 companies, global private organizations, nonprofits and U.S. federal government agencies. He is the founder of The Change Shop™, LLC, an integrated, cloud-based change management platform that helps leaders “put change in the bag” by building high-performing organizations through a suite of web-based change management solutions, leadership assessment tools, and change simulations. The designs for The Change Shop™ and the book, Selling Change, are based on Smith’s experience partnering with leaders ‘in the trenches’ to make difficult organizational changes a reality.